Mythical Phoenix Technologies

PPC Campaign Management

PPC means pay-per-click. Basically, advertisers pay a fee every time someone clicks on one of their ads. It’s also a way to attract new visitors to your site without earning them organically.

You specify how much money you’d be willing to pay for each visitor who clicks an ad and arrives at your website. You also choose phrases or keywords that you’d like your website to be associated with when people are searching.

PPC is a great way for you to reach your target audience by advertising to them in the places where they’re hanging out online.As prospective buyers begin researching companies selling the product they’re looking for, they’re naturally attracted to those that have a high ranking in Google. PPC also helps position our company as an expert in your niche, increasing trust in your business and building your brand.

How do we achieve it

  • Campaigns: Campaigns are the highest-level element within a paid search account. A single AdWords or Bing Ads account may have only a single campaign, whereas others might have dozens of campaigns.
  • Ad groups: Inside each campaign are the ad groups. Ad groups are the second-highest level account element.
  • Keywords: Within each ad group are the keywords. Keywords should be relevant to their ad group – you shouldn’t include keywords related to your winter sporting equipment in your winter clothing ad group.
  • Ad text: Ad text should be unique, written with prospective customers in mind, and contain the keywords that are relevant to that ad group.
  • Landing pages: landing pages should match their accompanying ads (in terms of both keyword relevance and overall messaging).
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