Mythical Phoenix Technologies

On Page Optimization

Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings.

Effective onpage optimization requires a combination of several factors. Two key things to have in place if you intend to improve your performance in a structured way are analysis and regular monitoring. There is little benefit in optimizing the structure or content of a website if the process isn’t geared towards achieving goals and isn’t built on a detailed assessment of the underlying issues.

There is no standard, universally-recognized workflow for onpage optimization. However, analysis and measures for implementation should be as comprehensive as possible, to ensure that every opportunity is exploited for improving search engine rankings.

Four main elements of onpage optimization

  • Technical optimization: This includes Server speed,Source codes and IP addresses.
  • Content: This includes text, structural text elements,graphics, videos and meta tags.
  • Internal links and structure: This includes Logical structure and crawl depth, Canonization, URL structure and focus.
  • Design: This includes Mobile optimization,File sizes and call-to-action.
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